Daily Sports calls out Hive in media play

article: ‘Ugly’ Hive… Consequences of incomprehensible media play

source: Via Daily Sports Nate

[+242, -51] If he wanted to turn his company into a multi-label, why not let the other labels grow? Why is he trying to cut New Jeans when he's struggling to create a copy group? I will never understand…

[+220, -40] No logical company would have behaved this way before New Jeans' comeback.

[+157, -34] Hybe should have dealt with this issue internally, but instead they bypassed the entire intermediate process and saw the damage this caused to everyone.

[+117, -13] So does that mean it's true that Hybe tried to steal New Jeans' Apple contract?

[+62, -10] Hybe isn't a multi-label, it's just Hybe.

[+27, -12] Hive and Bang Si-hyuk, image unable to recover

[+22, -10] pretty ugly

[+10, -4] Even lawyers are criticizing Hive's media play…

[+6, -4] Bang Si-hyuk and Park Ji-won are running a huge company like a local convenience store, so both of them have to step away from management.

[+2, -1] All people on Min Hee-jin's side were given their real names, and those on Hive's side were made anonymous.

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